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The Move blog

News, views
and insights.

Ideas, practical guides and a closer look at the craft behind our work.

43 articles to explore.

New space. Same Move. A look inside our new studio at 5 Bartholomews, Brighton.

We’ve moved to 5 Bartholomews, Brighton.

Big ideas. Smart budgets. A tilted yellow pound symbol, green scalloped shape and blue wave on navy.

How much does animation cost? A practical pricing guide.

Good animation sounds good. Move Animation editorial artwork.

What does sound add to animation? More than atmosphere.

Less back and forth. More forward. Two speech bubbles about clear feedback and better animation.

How to give animation feedback that moves a project forward.

Meet the team. Jason Harding’s portrait on a tilted photo with a pink loop, green star and blue scalloped shape cropped at the edge on yellow.

Meet Jason Harding, Move’s founder and creative director.

Great things take a little time. Move Animation editorial artwork.

How long does an animation project take?

Find the right fit. A studio building and an individual desk with a computer, on pink with a blue headline box.

Animation studio or freelancer? Find the right fit.

Before it moves. Make it make sense. Four navy-outlined storyboard frames show a ball bouncing.

Why storyboards matter before anything starts moving.

Award winning animation. A tilted Magic Maia film still with a transparent Tokyo Film & Screenplay Awards laurel and a blue squiggle at the top right.

Magic Maia wins at the Tokyo Film & Screenplay Awards.

Good ideas start with curiosity. A man thinking beside a green cloud shape.

How to use animation references without losing your own idea.

Small screen. Big impression. Move Animation editorial artwork.

Animation for social media: design for the intended viewing platform.

Find your creative fit. A woman reading a book.

How to choose an animation studio for your project.

Your film. Your files. All clear. A checked pink folder with a document and yellow star on blue.

Animation ownership and deliverables: what do you get?

Long enough to land. Short enough to stick. Move Animation editorial artwork.

How long should your animated video be?

One idea. More possibilities. One shape becomes a collection of shapes.

How to get more from animation assets without repeating the same film.

Sound off. Story on. Move Animation editorial artwork.

How to make an animation work without sound.

A clear brief. Room for big ideas. Move Animation editorial artwork.

How to write an animation brief that leaves room for ideas.

A tilted Magic Maia film still with a transparent LA International Art Film Fest laurel and a pink squiggle at the top right.

Magic Maia wins Best Animation in Los Angeles.

2D or 3D? Move Animation editorial artwork.

2D or 3D animation: which approach fits your idea?

Make it mean something. An arrow embedded in the centre of a pink and red target, with a large rotated green shape on yellow.

How do you measure an animation’s success?

More than a pretty face. A smiling illustrated man looking towards the viewer.

Character design: give the drawing someone to be.

Colour is part of the story. Move Animation editorial artwork.

Colour in animation: a storytelling decision, not a finishing touch.

Motion? Character? Message first. Move Animation editorial artwork.

Motion graphics or character animation? Follow the message.

Before the final frames. Find the flow. Move Animation editorial artwork.

What is an animatic, and what should you look for?

Small moves. Big feelings. An illustrated man beside a heart.

Why small moments make character animation feel alive.

A world worth celebrating. Maia asleep beside Ducky in a tilted film still, with a white Film Art X Vienna award laurel overlapping the photo and green background.

Magic Maia wins for art direction in Vienna.

Build a world worth believing. Move Animation editorial artwork.

World-building in animation: make the setting part of the story.

Don’t just watch. Step inside. A screen containing a simple landscape and a cube.

AR animation: what changes when the audience can take part?

Let the song lead the story. Move Animation editorial artwork.

Animated music videos: let the song and story meet.

Little people. Big worlds. Move Animation editorial artwork.

Animation for children: clear stories, room for imagination.

Brand storytelling through animation: find something worth following.

Film it? Animate it? Story first. An illustrated script with a blue star.

Animation or live action: what does the story need?

Less noise. More meaning. A simple green hill beneath a yellow sun.

Minimalism: why less is more.

Before you press go. Ask why? A page of questions beneath bold lettering.

AI and animation: useful tool, human decisions.

New tools. Human stories. A creative timeline and red pointer on pink.

Is AI replacing animators?

Your first frame starts here. A bouncing ball exercise on a yellow background.

Is 20 too late to learn animation?

Behind the animation. Layered animation windows and a cube on blue.

What software do animation studios use?

Stay curious. A young child sitting cross-legged and playing with colourful building blocks.

Embracing the joy of childlike wonder.

Less jargon. More “I get it”. Move Animation editorial artwork.

What makes an explainer video actually explain?

Find your kind of studio. Bold navy lettering and a collection of colourful studio buildings on a yellow background.

Best animation studios in the UK.

Full of character. Gilroy lettering, floating colourful shapes and a blue wavy line on pink.

Best 2D animation studios in the UK.

Big ideas. By the sea. White and yellow lettering, a sun and stylised waves on a blue background.

Best animation studios in Brighton.

Another dimension. Cream lettering, a blue cube and a yellow sphere on green.

Best 3D animation studios in the UK.

Your next big idea starts here.

Let’s make
things Move.

Have a brief, an idea or a project you’d like to discuss? Send us a message or give us a call to get the ball rolling!

hello@moveanimation.com +44 (0)1273 916 995