The Move blog
Thoughts in
motion.
Ideas, practical guides and a closer look at the craft behind our work.
Animation articles
30 articles to explore.
Planning a project
Animation for social media: design for the actual viewing moment.
Small screens, different crops and sound-off viewing belong in the brief from the start.
Read article
Planning a project
Animation or live action: what does the story need?
A practical way to choose between filming, animation and a mixture of the two.
Read article
Planning a project
How long does an animation project take?
Why the schedule needs to account for ideas, approvals and finishing—not just animation time.
Read article
Planning a project
How long should your animated video be?
Give the idea enough room to land, while respecting how and where people will watch.
Read articlePlanning a project
How much does animation cost? Start with the right questions.
A useful animation budget starts with scope, style and purpose—not just the number of seconds.
Read article
Planning a project
How to choose an animation studio for your project.
Look beyond a polished reel to understand the team, the process and the fit for your brief.
Read articlePlanning a project
How to get more from animation assets without repeating the same film.
Plan a visual system that can support useful versions, new contexts and future work.
Read articlePlanning a project
How to give animation feedback that moves a project forward.
Clear notes focus on the problem, respect the production stage and leave room for a creative answer.
Read articlePlanning a project
How to make an animation work without sound.
Clear visual structure and planned captions can keep the main idea understandable.
Read article
Planning a project
How to write an animation brief that leaves room for ideas.
Give a studio a clear problem to solve, without having to prescribe every frame.
Read articlePlanning a project
What makes an explainer video actually explain?
Clarity comes from choosing what matters, then making picture and sound work together.
Read article
Creative craft
2D or 3D animation: which approach fits your idea?
Choose a visual approach around the story, rather than treating dimensions as a quality ranking.
Read articleCreative craft
Character design: give the drawing someone to be.
A memorable character needs more than an interesting outline. Design and behaviour should belong together.
Read articleCreative craft
Colour in animation: a storytelling decision, not a finishing touch.
A palette can carry identity, guide attention and help different scenes feel connected.
Read articleCreative craft
Motion graphics or character animation? Follow the message.
Different ways to make an idea move, and how to choose the balance between them.
Read articleCreative craft
What does sound add to animation? More than atmosphere.
Music, effects, dialogue and silence help shape how an animated moment feels.
Read articleCreative craft
What is an animatic, and what should you look for?
A rough timed film is one of the clearest ways to test whether a story is working.
Read articleCreative craft
Why small moments make character animation feel alive.
A glance, a pause or a shift of weight can tell a story that a bigger gesture misses.
Read articleCreative craft
Why storyboards matter before anything starts moving.
Rough drawings can answer important questions while there is still room to change the film.
Read articleCreative craft
World-building in animation: make the setting part of the story.
Colour, scale and everyday detail can help an imagined world feel coherent.
Read article
Project inspiration
AR animation: what changes when the audience can take part?
Interactive animation needs to respond to people and places, rather than only play from beginning to end.
Read articleProject inspiration
Animated music videos: let the song and story meet.
A music video can follow the track’s energy while creating a visual journey of its own.
Read articleProject inspiration
Animation for children: clear stories, room for imagination.
A young audience deserves thoughtful characters, readable action and ideas with feeling.
Read article
Project inspiration
Brand storytelling through animation: find something worth following.
A clear human idea can give a brand film more shape than a list of claims.
Read articleProject inspiration
How to use animation references without losing your own idea.
Collect the qualities that interest you, then turn them into a direction that belongs to the project.
Read articleProject inspiration
Visual comedy in animation: make the audience see the joke.
Scale, anticipation and reaction can turn a simple action into a memorable moment.
Read articleAI and animation
AI in animation: the tools may change, but the craft still matters.
Our approach begins with people, a creative purpose and a clear conversation about the tools involved.
Read articleAI and animation
Can AI make a brand animation? Ask what needs to stay consistent.
Generating an interesting image is one step. Delivering a coherent, editable brand film asks different questions.
Read articleAI and animation
Does AI make animation cheaper? Look at the whole production.
A faster experiment is not automatically a lower-cost finished film.
Read articleAI and animation
Questions to ask before using AI in an animation project.
Make the creative purpose, review process and use of project material clear before choosing a workflow.
Read articleYour next big idea starts here.
Let’s make
things Move.
Have a brief, an idea or a project you’d like to discuss? Send us a message or give us a call to get the ball rolling!
hello@moveanimation.com +44 (0)1273 916 995