Nintendo.

Games & play / Augmented reality

AR adventures with Mario.

The project

A new dimension of play.

For Nintendo and LEGO, we created a Web AR app that brings Super Mario adventures into the player’s own space. A familiar world of bricks, coins and characters becomes an interactive course, ready to explore.

Players build their own levels, choose where each obstacle goes and guide Mario towards the finish.

Format: Web AR experience
Treatment: 3D animation / Web AR development / Interactive experiences

LEGO Goomba character among colourful course bricks

LEGO Super Mario course pieces arranged beside a tablet

Building the world

Build it your way.

Every course is a new challenge. Players move Mario between platforms, collect coins and take on enemies along the way. Rebuilding the course gives them another level to master, with the app updating to match.

LEGO Mario balancing on a platform in the course

LEGO Goombas arranged across an obstacle course

Interaction & play

How the interaction works.

The app connects with seven LEGO action bricks, each triggering a different response from Mario. Simple taps move him through the course, while the browser-based experience was designed to work across devices.