LEGO
City.

Games & play / Augmented reality

Small bricks. A whole world of possibility.

The project

Creating the LEGO City AR experience.

What if the city you built could become a world of its own? For LEGO City, we created a mobile augmented reality experience that lets players arrange roads and buildings, then watch their creation spring into action.

Designed to support a new range of LEGO City kits, the experience puts imagination in the player’s hands.

Format: Interactive AR experience
Treatment: 3D modelling / Character animation / AR development

A scene from the animated LEGO City experience

Characters and buildings in the LEGO City world

A LEGO police officer and robber outside the City Pizza restaurant

Building the world

A city, brick by brick.

We modelled the individual LEGO bricks in 3D and assembled a complete city: homes, a police station, a fire station, a pizza restaurant, a car wash and a skate park. Players could arrange roads and buildings in their own configuration.

A firefighter and pizza chef outside the LEGO pizza restaurant — Familiar places, full of character

A detailed scene from the LEGO City AR experience — A world made for play

LEGO skateboard and BMX characters at the skate park — LEGO City skate park

Interaction & play

What happens in the city.

Once the city is built, the stories begin. A police chase, a train robbery, skateboarders and an unhappy pizza chef turn the model city into a playful interactive world.