We were thrilled to be given the opportunity to work with Toyota Lexus on a 2D animated explainer video that would help promote their car leasing service. The brief was to create an engaging video that would not only explain what mobility means in the automobile industry but also convey the benefits of car leasing over buying a car.
Car leasing is a familiar concept, but the term ‘mobility’ is new on the block. We needed to help the audience understand what mobility means and why it is becoming increasingly important in the automobile industry. At the same time, we needed to convey the benefits of leasing over buying a car, all in a beautifully crafted motion graphics character animation.
Our designers started by developing a concept that would effectively communicate this message to the target audience. We understood that people are looking for convenience and flexibility in today's world, and we wanted to make sure that the video reflected this. We knew that it was important to create something that would grab the audience's attention and keep them engaged throughout the video.
To achieve this, we created a story that incorporated an explanation of the changing market and mobility. We knew that the term 'mobility' might be new to some viewers, so we wanted to make sure that the explanation was clear and easy to understand. We also wanted to make sure that the video was fun and engaging, so we included a character-driven narrative that would bring the story to life.
Once the concept and storyboards were approved, we began designing the characters and environments. We wanted the characters to be relatable and memorable, so we spent a lot of time developing their personalities and looks. We also designed the environments to be visually appealing and complement these characters.
Then we brought it all together in a fun two-minute character driven 2D animation thats visually striking and full of life.
The animation was designed to be informative, engaging and memorable, and it successfully conveyed the benefits of car leasing over buying a car, exceeding our client's expectations.
Our animation featured quick-fire facts and trivia that helped establish the idea that leasing a car is a great option for everyday drivers. The animation gave Toyota Lexus’ prospective customers a better understanding of the current market and made them aware of the benefits of car leasing.
Overall, the 2D animated explainer video we produced for Toyota Lexus was a great success. It effectively communicated the client's message and engaged the audience, and it was a testament to our animation studio's creativity, skill and expertise.
We were delighted to work with Toyota Lexus on this project and look forward to creating more high-quality animation in the future.