We meticulously 3d modelled each LEGO brick, then piece by piece constructed a whole Lego city, including a police station, fire station, housing, pizza restaurant, car wash, and skate park. We threw in some LEGO characters and brought the town to life, creating an engaging AR experience with a cops and robbers police chase, train robbery, skateboarders and a very upset pizza chef.
LEGO needed a fun and engaging mobile experience to draw attention and drive sales for its new series of Lego City model kits.
We built an interactive city where the user can place roads and buildings in any configuration they choose, then when their city is built they can watch it come to life through a series of fun animations and interactions.
The positive impact of this Web AR campaign meant we've been asked to produce similar experiences for LEGO Harry Potter, LEGO Deep Space Rocket Launch, LEGO Adidas Ultraboost, LEGO Nintendo Mario Adventures, LEGO Friends and LEGO Vehicles Hub.