PACE-IC makes planning, booking and running interviewssimple. No more waiting around for available rooms. No moresecond-guessingthird parties. No more wasted time calling and re-calling everyone involved.
Car leasing is a familiar concept, but the term ‘mobility’ is new on the block. We needed to help the audience understand what mobility means and why it is becoming increasingly important in the automobile industry. At the same time, we needed to convey the benefits of leasing over buying a car.
We developed a concept and produced storyboards that incorporated an explanation of the changing market and mobility, before designing the characters and environments.
Then we brought it all together in a fun two-minute character driven 2D animation.
Our animation gave Toyota Lexus’ prospective customers a better understanding of the current market. Memorable quickfire facts and trivia helped establish the idea that leasing a car is a great option for everyday drivers.
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