Nintendo.
Games & play / Augmented reality
AR adventures with Mario.
The project
A new dimension of play.
For Nintendo and LEGO, we created a Web AR app that brings Super Mario adventures into the player’s own space. A familiar world of bricks, coins and characters becomes an interactive course, ready to explore.
Players build their own levels, choose where each obstacle goes and guide Mario towards the finish.
- Format
- Web AR experience
- Treatment
- 3D animation / Web AR development / Interactive experiences
Building the world
Build it your way.
Every course is a new challenge. Players move Mario between platforms, collect coins and take on enemies along the way. Rebuilding the course gives them another level to master, with the app updating to match.
Interaction & play
How the interaction works.
The app connects with seven LEGO action bricks, each triggering a different response from Mario. Simple taps move him through the course, while the browser-based experience was designed to work across devices.
Selected work
More Move.
LEGO City.
3D animation and an interactive AR city for LEGO.
Audible.
Immersive, intimate experiences.
Magic Maia.
A short film following Maia into a world of dreams.
Bubblegum Pie.
A character-led 3D animated music video.
Spotify.
2D animation and event graphics for Insights Unwound.
Jamie O’Brien.
Playful 2D character animation for a surfing app.
Acast.
A 2D motion graphics explainer for Acast Access.
Boy & the Dinosaur.
A 3D animated preschool series about an extraordinary friendship.
Your next big idea starts here.
Let’s make
things Move.
Have a brief, an idea or a project you’d like to discuss? Send us a message or give us a call to get the ball rolling!
hello@moveanimation.com +44 (0)1273 916 995